In the competitive worlds of influencer marketing, esports, and digital media, one agency has consistently stood out: HYPR. Originally founded in Australia and New Zealand, HYPR has grown to become a leader in the influencer and talent management space, now expanding into the US market. But behind this rapid growth and innovative approach lies a trio of visionary founders: Aiden Hiko, Nick Bobir, and Josh Harvey.
Together, they have transformed HYPR into a powerhouse agency known for managing top-tier talent, orchestrating high-profile influencer events, and bridging the gap between brands and content creators in industries like iGaming, esports, and beyond. Here’s a closer look at the dynamic team behind HYPR and how they’re shaping the future of influencer marketing.
Aiden Hiko: The Connector
Aiden Hiko, one of the co-founders of HYPR, is at the forefront of the agency’s talent management and influencer strategy. With a deep understanding of social media trends and an eye for emerging talent, Hiko has been instrumental in building HYPR’s reputation as a leading agency in the influencer marketing world. His ability to connect brands with creators who resonate with their audiences has been a driving force behind HYPR’s success.
Hiko is particularly excited about HYPR’s expansion into the US, a move that has opened up new opportunities for both Australian and American influencers. “We are incredibly excited about our new partners in the US and the work we have done so far,” Hiko says. “Australia has been incredibly successful for us, and we look forward to bridging the gap between Australia and the United States for content creators to take that next step.”
Hiko’s role as a connector—bringing together influencers, brands, and new opportunities—has been crucial to the agency’s expansion. By creating a seamless pathway for Australian and New Zealand influencers to enter the US market, HYPR has positioned itself as a global leader in talent representation.
Nick Bobir: The Visionary
As another co-founder, Nick Bobir has been the strategic mastermind behind HYPR’s growth. His vision for the agency is rooted in creating a global network of influencers who can collaborate across borders and industries, providing brands with innovative marketing solutions that transcend geographic limitations.
Bobir’s experience in the esports world has played a key role in HYPR’s ability to tap into the gaming and iGaming industries. Before launching HYPR, Bobir and the team managed Australia’s most successful esports team, the Chiefs Esports Club. This background in competitive gaming gave HYPR a deep understanding of how to navigate the rapidly growing gaming sector, helping them develop campaigns that engage a dedicated, passionate audience.
“There has always been a different way of doing things in Los Angeles—they get it right,” says Bobir, who is excited about HYPR’s move into the US. “We are incredibly fortunate to put our creators in positions that they can pursue international opportunities now, something that is rarely possible from our corner of the world.”
Under Bobir’s leadership, HYPR has already begun making waves in the US. From sponsoring high-profile events like FaZe Clan’s latest party in LA—an event so popular it was shut down early due to overcrowding—to partnering with influencers such as UFC legend Rampage Jackson and gambling icon Mikki Mase, HYPR’s US expansion is well underway.
Josh Harvey: The Architect of Opportunity
While Hiko connects talent and Bobir drives the agency’s strategic vision, Josh Harvey focuses on creating long-term opportunities for both influencers and brands. Harvey has been the architect behind many of HYPR’s most successful campaigns, building relationships with key players in industries like iGaming, esports, and entertainment.
“We have been hard at work setting up this chance to launch in the US, and it is certainly just the beginning for HYPR expansions,” says Harvey. “We look forward to building opportunities for brands and talents to connect globally, and leading the way in influencer media across the industries we love, including iGaming, esports, and leveraging creative media.”
Harvey’s ability to see the bigger picture—both in terms of the influencer marketing landscape and the evolving needs of brands—has been pivotal to HYPR’s success. Whether orchestrating David Dobrik’s birthday party in partnership with Kirgo or developing influencer campaigns that span continents, Harvey’s focus is on creating sustainable growth for both talent and brands.
A Collaborative Approach to Shaping the Future
What sets HYPR apart from other agencies is the collaborative dynamic between Hiko, Bobir, and Harvey. Each founder brings their own expertise to the table, creating a synergy that drives the agency forward. Together, they have built HYPR into a global influencer marketing powerhouse, seamlessly blending their backgrounds in esports, digital media, and talent management.
HYPR’s ability to curate high-impact events and create meaningful influencer campaigns has made them a sought-after partner for brands looking to engage new audiences. Their work spans industries, from gaming and iGaming to fashion and entertainment, and their growing portfolio of clients and collaborators reflects their commitment to innovation and excellence.
What’s Next for HYPR?
As HYPR continues to expand into the US market, the future looks incredibly bright for the agency. With their new website, createdbyHYPR.com, HYPR is setting the stage for even more global collaborations between influencers and brands. Their ability to adapt to new trends and leverage their experience in diverse industries positions them as a key player in the influencer marketing space.
The team behind HYPR is confident that their global vision for influencer marketing will continue to resonate in both the US and beyond. By focusing on building long-term opportunities for talent and brands, HYPR is shaping the future of how influencers and content creators connect with their audiences.
With Aiden Hiko’s expertise in talent management, Nick Bobir’s strategic vision, and Josh Harvey’s eye for opportunities, HYPR is well-positioned to continue leading the charge in influencer marketing—both in the US and across the globe. As they push the boundaries of what’s possible in the digital media landscape, HYPR’s power players are set to make their mark on the future of influencer-driven content.
