From everyday deals to golden opportunities at Costco
From everyday deals to golden opportunities at Costco

Gold Bars at Retail Giants – What Investors Need to Know

Costco, the popular warehouse retailer, recently made headlines for selling gold bars. The announcement was met with considerable enthusiasm, so much so that the gold bars were rapidly sold out online. The move to sell gold bars, each weighing an ounce and priced just under $2,000, might seem unexpected for a retail giant, but it ties into a larger trend in the financial world.

The Rising Appeal of Gold in 2023

Gold has gained immense popularity in 2023, reaching an 11-year high in September. There are several reasons for this surge in interest:

  1. Hedge against Inflation: Gold has historically been viewed as a reliable buffer against inflation. As inflation continues to persist, interest rates meant to counter it have reached a 22-year high. With the economic uncertainty, many see gold as a safe haven.
  2. Diversification: A portfolio comprising solely stocks and bonds can be volatile. To counter this, gold offers stability, helping to balance out potential losses from other investments.
  3. Liquidity: Gold bars and coins are generally easy to sell, offering flexibility and global acceptance that some other assets don’t.

Given these advantages, it’s no wonder Costco’s gold bars sold out in record time. But it’s also essential to understand the nuances of gold as an investment.

Is Gold a Wise Investment Choice?

Costco’s gold, priced between $1,950 to $1,980, attracted many buyers. However, several experts argue against viewing gold, particularly physical bullion, as a sound investment. Here’s why:

  1. Getting Fair Value: Buying and selling physical gold often means you pay more than the current spot price when buying and receive less when selling. This discrepancy is due to dealers building in their margins.
  2. Historic Returns: Over the years, returns on gold have typically been outperformed by stocks. For instance, while the SPDR Gold Shares ETF has yielded a return of 4.5% over 15 years, the Vanguard S&P 500 ETF has returned 11.2% in the same timeframe.
  3. Storage and Safety: Unlike virtual assets or stocks, physical gold needs to be securely stored. This security can entail additional costs and risks, especially if the gold is lost or stolen.

Alternatives to Physical Gold

For those keen on investing in gold, options that eliminate some downsides of buying physical bullion exist. Funds like SPDR Gold Shares, which owns physical gold, can be a suitable choice. This approach simplifies the buying and selling process and eliminates the need for secure storage.

However, for those looking for higher returns, many financial experts, including the renowned Warren Buffett, advocate investing in the stock market. Buffett has consistently emphasized the advantages of owning shares in productive businesses over commodities like gold.


While Costco’s move to sell gold bars tapped into the current gold investing trend, prospective buyers should be fully aware of the intricacies of gold as an investment. Historically, diversified portfolios with assets like stocks have shown to offer superior returns over gold. As with all investments, it’s crucial to do thorough research and possibly consult with financial professionals.